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New media play a role transforming public spaces into interactive platforms for communication, advertising, art, and social integration (Manuel Castells, 2009) [1]. Technologies such as LED displays and digital interactive installations aim to enhance the functionality of urban spaces, broaden the experience of a place, and attract users’ attention. According to Lev Manovich (2001) [2], such technologies not only change the aesthetics of urban spaces but also the way in which people interact with them. Examples of...