Browse

An ever-changing environment, primarily digital marketplace, is an ideal platform for exploring various phenomena in the specific conditions of banks and bank marketing. Digitalization and new emergent trends in marketing communication create opportunities for creative advertising, advertising design, banks ads and bank branding which is powered by fast evolving development of technology that stimulate and force us towards more innovative solutions as desired outcome of consumer needs. The gist of creativity is a ...

Even though the beginnings of product placement are dated to the end of the 19th century, this marketing communication tool has been globally known and massively used for only a few years. One reason is that product placement has not been legally regulated in countries for a long period of time, so it is often considered as hidden advertising. Its use brings benefits especially to the sponsor / director of audiovisual artworks, and to the owners of the companies whose product or service is presented. In the US and...