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This indicated research embodies a current phase of concerns regarding Cluj-Napoca’s commercial spaces within the historic center in order to assign its pure character of the city. Merchandising is a key-factor in a center area on the matter of competing businesses, social and ethnic interaction and also maintaining a full social life of the city. Our current findings point out a severe drop in high-end department stores in the historic area of the city. In this way, low standard department store alters the qualit...