Browse

The growth of the markets and the dynamics of economic and geopolitical turmoil have caused increasing pressures for companies seeking to understand how to suggest the decision to purchase goods. The markets are very competitive and, in times of crisis, the price seems to be a variable that has gained ground. The aim of this study is to analyze the attitudes of Portuguese citizens towards Portuguese products – products of the brand Portugal – in times of crisis. The sample is composed by 590 Portuguese citizen...