Browse

Accurate data and information about competition, about market trends and about consumers’ needs and habits are essentials for any business company based on profit and efficiency objectives. Forecasting is a decision-making tool used to assess the economic trends and to allow business owners to benefit or to counteract them, in essence, to prepare business owners and management to act instead of react to conditions. This paper aim to reveal the importance of forecasting in decision-making process - with emphasis on...