Publication
BRAND DESIGN AS THE PART OF THE AIRLINES MARKETING STRATEGY
(STEF92 Technology, 2018, Eva Endrizalova, M. Novak, V. Nemec, M. Tilsar, S. Szabo)
Show more
The visual identity of airlines is important component of their business. This is emerging from intermediate service character of air transport which is not primary target of passengers and is significantly unified at the international level. Air transport as a service is intangible, processes and resources are very similar and thus greater emphasis must be placed on the visual identity of companies. The article describes the specifics of the marketing mix of airlines with emphasis on the fifth and sixth P - Peopl...
SOCIAL SCIENCES: Section Business and Management2018
