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MEASURING STUDENTS' SATISFACTION AS PART OF THE MARKETING HIGHER EDUCATION STRATEGIES
(STEF92 Technology, 2014, L. D. Anghel, A. Orindaru)
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Higher education institutions are currently facing high market pressure due to competitors' unprecedentedly increase in number and diversification, along with impressive rise in educational customers' expectations. Given this background, universities are increasingly searching for means and opportunities to develop and enrich their competitive advantage on the crowded educational market. One method that is rapidly growing popularity in the academic world is evaluating students' satisfaction. Although it is a topic...



