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The research purpose was to explore the webpages of museums in the Baltic Sea region and to evaluate the level of its usage as a financial instrument. In the following article there are the different options to use the museums websites as instruments of a financial endowment, fundraising, public relations and direct sales. The group of cultural studies scholars, researchers of usability and Web-developers has investigated 20 webpages of different museums in Russia, Estonia, Latvia and Lithuania. In the framework o...