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When seeking to assess the impact of customer satisfaction on company performances, there are many ways to assess such performance. The preferred option, however, is to use ratios. Internationally, one of the most common indicators Tobin's q. This, cannot, however, be used for most enterprises in the Czech Republic. Thus, the authors have come up with a variant of Tobin's q, one that might act as a suitable substitute. This ratio is the growth of assets, and its applicability will be tested in evaluating customer ...

The paper deals with factors influencing business performance and their effect size detection by Canonical Correlation and Regression Analysis. The paper has come to a very interesting conclusion concerning a significant positive impact of Corporate Social Responsibility (CSR) implementation on a business performance. Implementation of CSR has been believed to have a negative or neutral impact. What makes this discovery even more outstanding is the fact that this has been mined from the data related to the Czech b...

Topic of this paper is to analyze the impact of customer's satisfaction and further related factors on financial performance of a company. The aim of this article is to identify the factors that affect customer satisfaction and customer's perception of the quality and have subsequent effect on a financial performance. The article is based on research that focused on companies in the food industry. First, we found the financial performance of surveyed companies (based on indicators ROA, ROE and assets turnover) and...