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The aim of our research was to examine how the knowledge of customer opinion of the tourism establishments can influence their organizational communication. As main objective, we followed, on the one hand the responsiveness' assessment of tourism units' management towards customer opinion and, on the other hand, revealing how crowdsourcing can help to streamline organizational communication of tourism units. We started from the premise that streamlining the activities depends on the extent to which tourism units p...

The purpose of our research is to identify opportunities for improving the strategic management of small and medium enterprises (SMEs) by utilizing digital advancements. Our main objectives were: identifying the degree of adoption of digital technologies by SMEs in comparison with large companies; assessing responsiveness and the degree of adaptation to the digital SMEs management; formulating recommendations for strategically managing SMEs in the digital era. SMEs better adapting to the changes generated by the d...