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L. Bran

4 linked publication records

Author: L. BranSubject: Economics and Financeclear all
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TERMS OF PAYMENT FOR PURCHASE OF GOODS IN RETAIL GROCERY STORES IN THE CZECH REPUBLIC

(STEF92 Technology, 2015, Z. Pecinova, M. Patak, L. Branska)

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Currently, a major trend is development of cooperation among business partners in value chains aiming to provide maximum value to the final consumer, creating thus conditions for long-term prosperity of all partner links. Essential for effective functioning of grocery value chains is the final link in the chain, i.e. retail stores, which, because of their direct relation to the final consumers, significantly increase the value of the efforts of previous links in the chain. Collaboration among partners is increasin...

SOCIAL SCIENCES: Section Economics and Finance2015
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TOOLS USED IN AN ENTERPRISE PROVIDING TELECOMMUNICATION SERVICES TO ENSURE FEEDBACK - CASE STUDY

(STEF92 Technology, 2015, P. Kovarikova, L. Branska)

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At present, the situation on the Czech retail market for the provision of mobile telecommunication services is quite complex. There are three key businesses on the market operating mobile networks and providing mobile telecommunication services. They are similarly successful businesses achieving high yields, which are, however, gradually losing their privileged positions and profits due to greater deregulation of the telecommunications market as well as stronger competition. Today it is already obvious that only s...

SOCIAL SCIENCES: Section Economics and Finance2015
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USING THE RETENTION PROCESS IN AN ENTERPRISE PROVIDING TELECOMMUNICATION SERVICES TO IMPROVE THE COMPETITIVE POSITION.

(STEF92 Technology, 2014, P. Kovarikova, L. Branska)

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One of the most important expressions of the current structural changes in the developed countries is the growing importance of the tertiary sector (also known as the service sector), which has been recorded primarily over the past twenty years. Currently, the OECD countries produce in services about 70 percent of the added value and the development of this share has continued to have a growing trend [1]. Prosperity of the country as a whole is thus significantly affected by the performance of companies providing ...

SOCIAL SCIENCES: Section Economics and Finance2014
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PRICE AS A FACTOR STRENGTHENING THE RELATIONSHIPS – COMPARISON OF SUPPLIER'S AND CUSTOMER'S POINTS OF VIEW

(STEF92 Technology, 2014, PECINOVA, Z. H. LOSTAKOVA, L. BRANSKA, M. PATAK)

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Solvent, repeatedly buying customers guarantee a long-term stability and prosperity of companies in a turbulent market environment. A characteristic feature of the present relationships between business partners is therefore an effort to build and strengthen mutual relationships. They can be strengthened by any aspect of the offer and mutual contacts that increases the customer-perceived value. It is therefore extremely valuable for the supplier to know which supply parameters and other factors are important to cu...

Economics and Finance2014
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