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Companies from various industries are looking to find the right “formula” towards improving performance and profitability without putting at risk the relationship with their customers. Specialized industries such as golf course sector require a special approach for pricing policies and rate fencing due to high seasonality, capacity constrain and high operational costs. The purpose of the study is to investigate if rate fences can be implemented in the two golf course locations analyzed. Based on the outcome of...

Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince consumers to buy their brands. Advertisers are not in a position to enforce consumption on a target group, but they have the power to dominate by transmitting their messages through television programmes, magazines and other media. Having proven its force in the movement of economic goods and services, nowadays, advertising has been directed in increasing quantity tow...