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FASHION COMMUNICATION: A WAY TO CHANGE CONSUMPTION BEHAVIOR TOWARDS ETHICAL FASHION
(STEF92 Technology, 2015, N. Gewerc, I. Do Amaral, J. Cunha)
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In view of the major social and environmental problems, with which we are faced nowadays, we noticed a certain absence of values in society, where man draws many more resources than nature can replace in the short or medium term. Within the framework of fashion emerges the ethical fashion as a movement in this direction, intending to change this current paradigm. Ethical fashion encompasses different concepts such as fair trade, sustainability, working conditions, raw materials, social responsibility and the prote...



