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Previous studies have identified a strong preference for finishes that provide a surface perceived comparably close to that of wood in its natural state. This study focuses on establishing if physical characteristics of wood grain can affect the choice of a finish, regardless of the initial preference. Experienced examiners carry out the analysis, while the influence of their individual cultural background is taken into consideration in analyzing the results. The subjects are presented with a selection of samples ...

Transition from communism to capitalism has massively affected Romanian society in its every aspect. Opening up the free market and thus to the western consumerist way of life, unleashed a frenzy of large commercial construction developments (more than 60 shopping malls built during the last 14 years). Current studies are mainly focused on matters of marketing and social issues, whereas few of them try to investigate how these shifts translate into architecture. The case study that we conducted on Iulius Mall Timi...