Publication
THE IMPACT OF GENERATION Y ON THE SERVICE OFFER IN TRAVEL AGENCIES IN SLOVAKIA
(STEF92 Technology, 2019, L. Mazuchova, A. Krajcovicova)
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Travel agencies and their activities have great potential for developing tourism in Slovakia. Their role is to offer, sell and organize individual tourism services. Travel agencies offer services that meet the needs of customers of all generations. Generation Y gradually gaining in importance in terms of the number of visitors who use the services in tourism. Instead of saving money or establishing family life, the generation Y prefers to travel to different destinations and explore the world. The aim of this pape...
SOCIAL SCIENCES: Section Economics and Finance2019
