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Intertextual cultural competence has long been considered to be of utmost importance to interpreters and translators. Within the poststructuralist framework, every text contains references, implicit or explicit, to other texts. These references are known as intertextual elements or vertical context elements. The accuracy of translation/interpretation rests entirely on the interpreter’s / translator’s ability to identify the intertextual element and its function. Thus, a study of intertextuality is of high practica...

The present article is devoted to the analysis of the use of conceptual metaphors and their role in formation of political discourse of English-language media. For identifying the specificity of conceptual metaphors and their influence on this type of discourse, the article presents a grounded theory research, within which metaphoric concepts are chosen with the help of content analysis method. The research shows that conceptual metaphors are significant for both collective and individual identity. Moreover, they ...

While the idea of objectivity is key to mass media text, modern research claims increase of subjectivity. Scholars determine two main reasons for that: influence of online mass media as well as a general sociocultural trend toward confession; diffusion of mass media and political discourses. Being a part of mass media discourse and thus experiencing the above mentioned trends, editorials have transformed in functions in such a way that they no longer aim solely at delivering information but progressively at influe...