Browse

The main claim of the Cognitive Metaphor Theory (CMT), proposed by Lakoff and Johnson (1980), is that we not only speak and write, but also think in terms of metaphors. In his turn, the Dutch scholar Charles Forceville argues, if this is correct, alongside the verbal manifestations of the conceptual metaphors, other modes must exist to communicate these metaphors. In addition, Forceville has derived the importance of context when analysing metaphors; this has led to a considerable research into pictorial or visual...