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In the era of digital communication, the utilization of technology in tourism marketing strategies has gained paramount importance. As digital technologies continue to evolve, their impact on marketing strategies across various sectors has become increasingly significant. The practical potential of AI-generated content may be considered by destination marketing practitioners to create personalized, effective campaigns that resonate with diverse audiences, enhancing their connection with travelers. Therefore, this ...

Nowadays, being aware of the special ecological relations, environmental protection policies are relevant in the world and especially in Europe where the European Green Deal is in place. The goal of the tourism development policy of Latvia until 2027 emphasizes the sustainable development of tourism, with a legal framework being designed for environment-friendly kinds of tourism. Creating travel destinations in the context of environmental protection involves the principles of sustainable tourism in relation to th...