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The concept of benchmarking can be defined in many ways. In general it is a method of increasing the performance and competitiveness of a company on the basis of comparing oneself with the best in a given field. The objective of this method is to gain information that will help to identify the strengths and weaknesses of a company with its competitors and which will serve as inspiration for improvement. Information is gained by constant observation and evaluation. At present, businesses, if they want to be competi...