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Organization that wants to succeed in the present market must monitor and evaluate the competition, adapt its range of products and services to market changes and reach as large number of consumers as possible. Product policy is a necessary and important part of the management and marketing of each company. The aim of the paper is the theoretical processing of the product policy and product strategy and product strategy of selected international company in terms of Slovak consumers. The present paper reports a the...

This paper attempts to analyze the system and the behavior of all actors in the field of competition by determining and then analyzed its composition, degree of concentration of businesses in the same activities, bringing them about pricing, bringing them to customer, the number of businesses participating in the market, types of products or services they offer, and many other factors in order to assess the level of competition between businesses in different areas so all this with the purpose of implementation of...