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Starting from the words of Ludovico Quaroni (as architect and educator), the paper aims to highlight the importance of social content for the purpose of good planning and architecture. With reference to the Vitruvian triad - utilitas, firmitas, venustas – Quaroni insists on the necessary integration of the three components, clearly stressing how, in the education process, it is fundamental to start from the social question - what he defines as "content" or "structure of the contents" of the design – and not from a...