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Year: 2019Subject: Public Relations (PR)Access: metadata onlyclear all
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6th International Scientific Conference on Social Sciences and Arts SGEM 2019
Publication

ELEMENTS OF PUBLIC RELATION CAMPAIGNS IN THE EASTERN BALTIC CRISTANIZATION PROCESS IN THE SECOND HALF OF 12TH CENTURY AND IN THE 13TH CENTURY

(STEF92 Technology, 2019, A. Lujane, G. Zemitis)

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Christianity reached the territories inhabited by Baltic and Baltic Finnic peoples (the present-day Latvia, Lithuania and Estonia) considerably later than the rest of Europe. The centralization (and thereby also Christianization) process of Lithuania took a different turn, whereas the ethnic groups living in the territory of Latvia and Estonia were baptized in the result of crusades (during the years 1195/1196–1290). Subsequently, a set of feudal lands was established there, known as the medieval Livonia. In the 1...

ART & HUMANITIES: Section History2019
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