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The Republic of Croatia is a country with significant number and large variety of autochthonous products. In recent years, more attention is paid to the importance of local products and their protection at national and even European level. The aim of the paper is to explore tourists perception towards autochthonous products quality. For the purpose of this paper the primary research in the area of Dubrovnik has been carried out. Autochthonic products in Croatia can be protected by the marks of origin, geographical...