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In the era of digital communication, the utilization of technology in tourism marketing strategies has gained paramount importance. As digital technologies continue to evolve, their impact on marketing strategies across various sectors has become increasingly significant. The practical potential of AI-generated content may be considered by destination marketing practitioners to create personalized, effective campaigns that resonate with diverse audiences, enhancing their connection with travelers. Therefore, this ...

Following the discontinuance of funding of the Croatian national term base – Struna (http://struna.ihjj.hr/) in 2019. we initiated the development of a new methodology for creating terminological collections independent of field experts' input for the initial terminological data. A possible solution to our problem of finding a compact and robust source for generating information in the early stages of processing terminology (the ‘raw definitions’) in various domains could be found in the publicly available AI lang...