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When talking about Rem Koolhaas, the mirror reflects multiple images. We can find Rem the media celebrity, the intellectual, the conceptualizer, the builder, the analyst, the journalist, the actor... This research sets the spotlight on Rem, the communicator. "Rem at both sides of the mirror” belongs to a research on architectural media, its influence on the architectural production and vice versa. The aim is to discern whether communication and architectural production collide and converge in the case of great com...