@inproceedings{sgem2018S14054,
  title = {NEGATIVE - POSITIVE BALANCE: CONCEPTUAL METAPHORS IN SPEECHES OF AMERICAN PRESIDENTS (“THREAT OVERCOMING” PERSUASIVE STRATEGY)},
  author = {V. I. Zabotkina and E. M. Pozdnyakova},
  booktitle = {5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018},
  year = {2018},
  pages = {415-422},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2018/3.6/S14.054}
}