@inproceedings{sgem2017S05136,
  title = {THE TOOLS OF MARKETING DECISION MAKING IN THE FORMATION OF PRODUCT POLICY OF THE ENTERPRISE},
  author = {O. Kalimov and I. Maltseva and S.a Morkovina and O. Grechenyuk},
  booktitle = {4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017},
  year = {2017},
  pages = {1085-1092},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2017/15/S05.136}
}