TY  - CPAPER
AU  - C. Silva
AU  - L. Monico
AU  - J. Porfirio
AU  - M. R. Almeida
TI  - FROM THE COUNTRY OF ORIGIN EFFECT TO THE ORIGIN OF THE BRAND - AN APPROACH FROM THE VIEWPOINT OF THE LITERATURE REVIEW
T2  - International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, Book 2
PY  - 2014
DO  - 10.5593/sgemsocial2014/b24/s7.038
PB  - STEF92 Technology
ER  -