@inproceedings{sgem2014s7038,
  title = {FROM THE COUNTRY OF ORIGIN EFFECT TO THE ORIGIN OF THE BRAND - AN APPROACH FROM THE VIEWPOINT OF THE LITERATURE REVIEW},
  author = {C. Silva and L. Monico and J. Porfirio and M. R. Almeida},
  booktitle = {International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, Book 2},
  year = {2014},
  pages = {},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2014/b24/s7.038}
}