@inproceedings{sgem2017S04013,
  title = {BRAND MANAGEMENT IN THE HOSPITALITY INDUSTRY IN THE REPUBLIC OF MACEDONIA},
  author = {R. Ismaili and B. Aziri and I. Mazreku},
  booktitle = {4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017},
  year = {2017},
  pages = {99-106},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2017/14/S04.013}
}