TY  - CPAPER
AU  - Zuzana KovГЎcovГЎ
AU  - Dominika BednГЎrikovГЎ
TI  - THE EMOTIONAL-PRAGMATIC FUNCTIONS OF CONCEPTUAL METAPHOR AND COLLOCATIONS IN TELEVISION ADVERTISEMENTS OF A RETAIL CHAIN
T2  - Proceedings of 12th SWS International Scientific Conference on Arts And Humanities - ISCAH 2025
PY  - 2025
SP  - 301
EP  - 312
DO  - 10.35603/sws.iscah.2025/s03.32
PB  - SGEM WORLD SCIENCE (SWS) Scholarly Society
ER  -