@inproceedings{sgem2025s0332,
  title = {THE EMOTIONAL-PRAGMATIC FUNCTIONS OF CONCEPTUAL METAPHOR AND COLLOCATIONS IN TELEVISION ADVERTISEMENTS OF A RETAIL CHAIN},
  author = {Zuzana KovГЎcovГЎ and Dominika BednГЎrikovГЎ},
  booktitle = {Proceedings of 12th SWS International Scientific Conference on Arts And Humanities - ISCAH 2025},
  year = {2025},
  pages = {301-312},
  publisher = {SGEM WORLD SCIENCE (SWS) Scholarly Society},
  doi = {10.35603/sws.iscah.2025/s03.32}
}