K. V. Popova, S. Orlova, V. Makukha. "THE IMPACT OF LANGUAGE IDENTITY ON THE CHOICE OF SPEECH STRATEGIES IN INTERNET ADVERTISING." 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018, 2018, pp. 485-492. https://doi.org/10.5593/sgemsocial2018H/31/S10.061