@inproceedings{sgem2018S10061,
  title = {THE IMPACT OF LANGUAGE IDENTITY ON THE CHOICE OF SPEECH STRATEGIES IN INTERNET ADVERTISING},
  author = {K. V. Popova and S. Orlova and V. Makukha},
  booktitle = {5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018},
  year = {2018},
  pages = {485-492},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2018H/31/S10.061}
}