@inproceedings{sgem2017S05080, title = {MARKETING COMMUNICATION IN SOCIAL MEDIA: THE CASE OF AIRLINES IN CENTRAL AND EASTERN EUROPE}, author = {N. Vilkaite-Vaitone}, booktitle = {4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017}, year = {2017}, pages = {635-642}, publisher = {STEF92 Technology}, doi = {10.5593/sgemsocial2017/15/S05.080} }