TY - CPAPER AU - Ana Maria Popescu AU - Adriana Baban TI - SOCIAL MARKETING IN HEALTH BEHAVIOR CHANGE: A PRACTICAL REVIEW T2 - Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014 PY - 2014 SP - 831 EP - 838 DO - 10.5593/sgemsocial2014/B12/S2.106 PB - STEF92 Technology ER -