@inproceedings{sgem2014S2106,
  title = {SOCIAL MARKETING IN HEALTH BEHAVIOR CHANGE: A PRACTICAL REVIEW},
  author = {Ana Maria Popescu and Adriana Baban},
  booktitle = {Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014},
  year = {2014},
  pages = {831-838},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2014/B12/S2.106}
}