@inproceedings{sgem2017S05140,
  title = {UTILIZATION OF PR TOOLS WITHIN BUILDING A POSITIVE REPUTATION OF CZECH CHEMICAL COMPANIES},
  author = {M. Jelinkova and H. Lostakova and J. Cepova},
  booktitle = {4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017},
  year = {2017},
  pages = {1117-1124},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2017/15/S05.140}
}