@inproceedings{sgem2019S04035, title = {THE MARKETING ROLE IN THE PHARMACEUTICAL INDUSTRY- THE KOSOVO CASE}, author = {G. Asllani and S. Grima and J. Spiteri}, booktitle = {6th SWS International Scientific Conference on Social Sciences ISCSS 2019}, year = {2019}, pages = {281-288}, publisher = {STEF92 Technology}, doi = {10.5593/SWS.ISCSS.2019.2/S04.035} }