@inproceedings{sgem2024gs0440,
  title = {PSYCHO-SOCIAL ASPECTS OF PRICE IN THE BULGARIAN CONTEXT},
  author = {Hristina Mihaleva and Zahari Dechev and Svetla Atanasova and Teodora Todorova},
  booktitle = {Proceedings of 11th SWS International Scientific Conference on Social Sciences - ISCSS 2024},
  year = {2024},
  pages = {437-446},
  publisher = {SGEM WORLD SCIENCE (SWS) Scholarly Society},
  doi = {10.35603/sws.iscss.2024/gs04.40}
}