@inproceedings{sgem2019S05050,
  title = {BRAND POSITIONING AND SELF-BRANDING. THE WAY TO A SUCCESSFUL BUSINESS AND A GROWING DIGITAL ECONOMY},
  author = {C. NICULESCU-CIOCAN and I. STOICA and A. V. RADU},
  booktitle = {6th SWS International Scientific Conference on Social Sciences ISCSS 2019},
  year = {2019},
  pages = {405-412},
  publisher = {STEF92 Technology},
  doi = {10.5593/SWS.ISCSS.2019.2/S05.050}
}