TY - CPAPER AU - Xiao, X. TI - FRANCHISING AND TRADEMARK PROTECTION: PERSPECTIVE OF CHINA T2 - International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, Book 2 PY - 2014 DO - 10.5593/sgemsocial2014/B21/S5.080 PB - STEF92 Technology ER -