TY - CPAPER AU - R. Skalicky TI - THE FINANCIAL BRAND VALUE AND THE COMPANY BOOK VALUE AS THE PREDICTORS FOR THE COMPANY MARKET VALUE T2 - 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017 PY - 2017 SP - 587 EP - 594 DO - 10.5593/sgemsocial2017/13/S03.074 PB - STEF92 Technology ER -