@inproceedings{sgem2017S03074,
  title = {THE FINANCIAL BRAND VALUE AND THE COMPANY BOOK VALUE AS THE PREDICTORS FOR THE COMPANY MARKET VALUE},
  author = {R. Skalicky},
  booktitle = {4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017},
  year = {2017},
  pages = {587-594},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2017/13/S03.074}
}