TY  - CPAPER
AU  - V. Vlckova
AU  - M. Patak
AU  - H. Lostakova
AU  - L. Spitalsky
TI  - THE IMPACT OF STANDARDIZATION OF VARIABLES ON THE OUTCOMES OF SERVICE MARKET SEGMENTATION
T2  - International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, Book 2
PY  - 2014
DO  - 10.5593/sgemsocial2014/B23/S7.077
PB  - STEF92 Technology
ER  -