@inproceedings{sgem2014S7077,
  title = {THE IMPACT OF STANDARDIZATION OF VARIABLES ON THE OUTCOMES OF SERVICE MARKET SEGMENTATION},
  author = {V. Vlckova and M. Patak and H. Lostakova and L. Spitalsky},
  booktitle = {International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, Book 2},
  year = {2014},
  pages = {},
  publisher = {STEF92 Technology},
  doi = {10.5593/sgemsocial2014/B23/S7.077}
}