TY  - CPAPER
AU  - JELINKOVA, M.
AU  - VLCKOVA, V.
AU  - LOSTAKOVA, H.
AU  - LOVECKOVA, Z.
TI  - USING MASS COMMUNICATION AND MASS MEDIA TO INCREASE THE EFFICIENCY OF INTEGRATED MARKETING COMMUNICATIONS OF CHEMICAL INDUSTRIAL ENTERPRISES
T2  - 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015, Book 2
PY  - 2015
DO  - 10.5593/SGEMSOCIAL2015/B22/S7.126
PB  - STEF92 Technology
ER  -