@inproceedings{sgem2015S7126,
  title = {USING MASS COMMUNICATION AND MASS MEDIA TO INCREASE THE EFFICIENCY OF INTEGRATED MARKETING COMMUNICATIONS OF CHEMICAL INDUSTRIAL ENTERPRISES},
  author = {JELINKOVA, M. and VLCKOVA, V. and LOSTAKOVA, H. and LOVECKOVA, Z.},
  booktitle = {2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015, Book 2},
  year = {2015},
  pages = {},
  publisher = {STEF92 Technology},
  doi = {10.5593/SGEMSOCIAL2015/B22/S7.126}
}