TY  - CPAPER
AU  - Rene Holl
TI  - DYING TO BUY HIGH STATUS BRANDS: BANNER ADS DESIGNED WITH REMINDERS OF DEATH INFLUENCE BRAND CHOICE IN ONLINE SHOPPING DESPITE BANNER BLINDNESS
T2  - Proceedings of 12th SWS International Scientific Conference on Social Sciences - ISCSS 2025
PY  - 2025
SP  - 295
EP  - 310
DO  - 10.35603/sws.iscss.2025/s03.35
PB  - SGEM WORLD SCIENCE (SWS) Scholarly Society
ER  -