@inproceedings{sgem2025s0335,
  title = {DYING TO BUY HIGH STATUS BRANDS: BANNER ADS DESIGNED WITH REMINDERS OF DEATH INFLUENCE BRAND CHOICE IN ONLINE SHOPPING DESPITE BANNER BLINDNESS},
  author = {Rene Holl},
  booktitle = {Proceedings of 12th SWS International Scientific Conference on Social Sciences - ISCSS 2025},
  year = {2025},
  pages = {295-310},
  publisher = {SGEM WORLD SCIENCE (SWS) Scholarly Society},
  doi = {10.35603/sws.iscss.2025/s03.35}
}